About Us


We get it. You love raves. In fact, you live and breathe raves. Well, so do we. That's why we’ve made it our mission to provide apparel that expresses. Euphoria is about freedom meets expression.

Our rave apparel adds the finishing touches to a memorable festival experience. Anything that you could ever want - from outfits to accessories - we've got you covered. Everything we do is centered around one simple goal: to help you experience euphoria at your favorite festival.

So what are you waiting for? Wear your freedom.

Message From Our Founder

I’ve had a passion for EDM ever since I discovered ODEZSA’s Say My Name when I was in high school. Since then, I’ve been attending every music festival I could with my friends. I just loved seeing my favourite artists blow up the stage with their colourful lights and entrancing music.

My problem was that I didn’t really know how to style my rave outfits. In the beginning, I would wear a crop top and some shorts and call it a day. Then I started to realize that part of the fun of festivals was being able to creatively express yourself through what you wear.

That’s why I started Euphoria. I wanted to be able to help girls everywhere express themselves freely when they’re enjoying a few hours of pure bliss dancing to their favourite DJs. That’s why I encourage you to wear your freedom.


Alice Jiang
Euphoria Founder